Creatio Recognized in Omdia’s Universe Customer Engagement Platform Report

Creatio, a global vendor of a no-code platform to automate workflows and CRM with a maximum degree of freedom, has been named a challenger in Omdia’s Customer Engagement Universe report and a market leader in no-code/low-code configuration capabilities. The report reviews the leading solutions in the market, the market dynamics, and the tremendous value that customer engagement platforms (CEP) provide to organizations.

Omdia, a global technology research firm, leverages the expertise of over 400 analysts covering 150 markets and publishing over 3,000 research reports annually. The company’s comprehensive insights empower businesses to navigate the rapidly evolving technology landscape successfully.

In this report, 14 vendors were evaluated based on their ability to adapt to evolving customer interactions, advancements in technology and AI, and their capacity to remain flexible and responsive to changing customer needs while pioneering innovative solutions for customer engagement. According to Omdia, CEPs share a universal goal: providing individual context throughout customer journeys and responding at scale.

According to the report, Creatio’s no-code capabilities emerged as a key differentiator, resulting in a high score on the Orchestration and Activation Dimensions. With Creatio’s no-code composable architecture offering, users have unrestricted configuration capabilities, including the ability to easily design workspaces, and visualize data and visualization capabilities. Omdia’s report also emphasized that, “while the CX industry is rapidly moving to a no-code/low-code configuration capability being a table stakes requirement, Creatio is a current market leader pertaining to this aspect.”

Studio Creatio provides organizations with the freedom to own their automation. It allows business teams to create and deploy enterprise-ready solutions at speed and scale, assembling applications from available components. All composable components are pluggable, replaceable, and reusable, eliminating the need for extensive configuration, customization, and development work. No-code creators have the tools to transform newly developed functionality into reusable composable elements for future use. 

Recognizing the importance of governance in the realm of no-code automation, Creatio also offers a built-in governance app with a robust set of capabilities to automate the end-to-end no-code governance cycle. The app includes a comprehensive list of automated governance and compliance checks, including external regulations, security requirements, internal audits, and many more. Users can set up an unlimited number of custom governance controls via no-code tools. The app also allows users to identify and escalate discovered issues, monitor the app health status in real time, and run application audits.   

Click here to read the full Omdia’s report.

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About Creatio     

Creatio is a global vendor of a no-code platform to automate workflows and CRM with a maximum degree of freedom. Millions of workflows are launched on our platform daily in 100 countries by thousands of clients. Genuine care for our clients and partners is a defining part of Creatio’s DNA.