BPMonline Is Positioned as a Facilitator in the Latest Nucleus Research CRM Value Matrix

BPMonline, a global provider of CRM and BPM solutions, has been recognized in the recently released Nucleus Research H1 2014 Technology Value Matrix for Customer Relationship Management (CRM). Nucleus Research, a leading global information technology research firm, is specializing in investigative research of technology deployments.

The Value Matrix is based on functionality and usability, the two core metrics that Nucleus Research has found indicate an application’s ability to deliver initial ROI and, ultimately, maximum value over time. Based on these metrics, BPMonline was positioned as a Facilitator in the Matrix.

BPMonline is one of the vendors who gain traction while others slip in value ranking. During the last 12 months the company has invested a lot in making their applications intuitive and easy to use, driving rapid adoption with limited training requirements. At the time when most of traditional CRM systems are cumbersome, unattractive and complicated BPMonline provides next-gen CRM+BPM solutions that are quick to implement and as easy to use as well-known social networks. Furthermore, BPMonline has the same look and feel across all delivery devices, which allows the same user experience on the phone, tablet or laptop. This improves end-user productivity and ensures lower TCO.

“BPMonline has moved into the Factilitators quadrant of the Matrix this spring based on its significant investments in usability. BPMonline differentiates its CRM offering based on its powerful business process designer and business process management capabilities. The company is focused on developing its North American presence with an aggressive partner program to support its indirect sales model,” said Rebecca Wettemann, VP of Research at Nucleus Research, “BPMonline has continued to innovate in its UI, with a “google/siri” command line that helps users to quickly navigate to the needed information or action. The company continues to invest in providing pre-built capabilities for marketing and service automation that rely on its BPM foundation, which will likely improve its functionality capabilities in future editions of the Matrix.”

About Nucleus Research

Nucleus Research is a global provider of investigative, case-based technology research and advisory services that provide real-world insight into maximizing technology value. For more information, visit NucleusResearch.com

About BPMonline

BPMonline is a global provider of first-class Customer Relationship Management and Business Process Management (BPM) solutions. Powerful and easy to use, the award-winning BPMonline CRM solution provides deep user-friendly customization at an incredibly inexpensive price point. The heart of BPMonline CRM is a business process management engine that couples a powerful set of tools for process design, with automation and analysis.

Such a robust platform helps our customers meet diverse business challenges easier and at lower cost. Currently 5,500 organizations trust our solutions, empowered by the exceptional customer service.