BSN Sports Achieves 60% Growth in Sales Book Size with Creatio's No-Code Platform
The largest distributor of team sports apparel and equipment in the United States leveraged no-code and AI to strategically position themselves for long-term success
Creatio, a global provider of an AI-native platform for automating workflows and CRM with no-code, announces that BSN Sports, has successfully leveraged Creatio's platform to transform their sales operations and achieve unprecedented growth.
For over 50 years, BSN Sports has been more than just a distributor—it's the backbone of American sports equipment and apparel distribution, serving over 150,000 institutional and team sports customers. With a commitment to excellence, BSN Sports maintains its position as the Best Supply Network in Sports, offering products from leading brands such as Nike, Under Armour, and New Balance.
Facing challenges with multiple legacy systems, BSN Sports sought a unified solution to maintain their competitive edge. Through Creatio's no-code platform and its flexible architecture, BSN Sports successfully consolidated their systems, streamlined operations, and revolutionized their sales culture. The implementation resulted in a remarkable 60% increase in average sales book size per sales professional while maintaining an impressive 100% adoption rate among their 2,000-strong sales team.
"We've been able to move our sales book size in the last five years, about 50 to 60% larger per sales pro, and we expect that to continue as we drive more digital enhancements and more enhancements for creation in the future," says Jim Slomka, Chief Revenue Officer at BSN Sports.
The success of the implementation is particularly evident in the platform's widespread adoption.
"People don’t believe me when we say our adoption is 100%. It's not because we force them into it. To do the job, they need Creatio," explains Dan Yankley, Senior Vice President of Sales, Operations and Support.
Learn more about how BSN Sports is leveraging Creatio to drive sales transformation and operational excellence.
About BSN Sports
BSN Sports is the US’s leading distributor of sporting goods and team uniforms, serving over 150,000 institutional and team sports customers. With more than 50 years of experience and 3,000 employees including 1,300 field salespeople, BSN Sports maintains its position as the Best Supply Network in Sports, offering premium products from the world's leading sportswear brands.
About Creatio
Creatio is a global vendor of a no-code platform to automate workflows and CRM with a maximum degree of freedom. Millions of workflows are launched on our platform daily in 100 countries by thousands of clients.
