Creatio Partners with SMS Magic to Further AI-Driven, Compliant Customer Communications

Creatio, a global vendor of an AI-native platform to automate CRM and workflows with no-code, partners with SMS Magic, a leader in integrating advanced and compliant messaging workflows for more than 5,000 enterprises. With Creatio, SMS Magic advances its mission to empower businesses across diverse sectors, including finance, healthcare, retail, education, and professional services, to deliver exceptional customer engagement and experiences throughout the entire journey—from sales engagement to intake, service delivery, and support.

Today, businesses across all sectors are confronted with growing challenges, such as navigating complex regulatory compliance requirements concerning customer data, communications, and privacy, all while striving to deliver seamless customer experiences across multiple channels.

This strategic partnership introduces SMS Magic's conversational AI platform, Conversive, to Creatio's customers, empowering businesses to provide impactful, compliance-driven omnichannel AI-enabled interactions and experiences throughout the entire customer lifecycle. Additionally, this integration allows businesses to utilize advanced messaging workflows across SMS, RCS and WhatsApp, along with built-in compliance, telephony integrations, and native data residency.

Specifically, with Conversive for Creatio, customers can achieve the following:

• Service customer requests via SMS, WhatsApp or LiveChat
• Generate automated messaging (e.g. Missed call alerts)
• Leverage AI to trigger automated workflows

“With this partnership, we’re excited to bring Creatio customers a robust AI native communication platform that combines compliance, conversational AI, and telephony integrations,” said Nitin Seth, CEO of SMS Magic. “This collaboration will empower businesses to personalize customer interactions, accelerate lead intake and qualification, and enhance customer experience —all while maintaining regulatory compliance.” 

Creatio gives its customers the freedom to own their automation. It is delivered through a leading no-code platform, integrating AI-native capabilities into a modern CRM. Designed for a new era of business automation, Creatio helps customers digitize workflows, enhance customer and employee experiences, and boost the efficiency of commercial and operational teams. It delivers the ultimate combination of AI and no-code to transform sales, marketing, and customer service, providing unmatched agility, autonomy, and value. Creatio is recognized as a Leader and Strong Performer in multiple Gartner and Forrester reports. Creatio products receive raving end-user reviews on peer-to-peer portals.  

“Unified communication is no longer a nice-to-have—it’s a competitive advantage. Our collaboration with SMS Magic empowers organizations worldwide to build agile, AI-driven engagement strategies that adapt to every stage of the customer journey,” said Alex Donchuk, Senior Vice President, Global Channels at Creatio.

About Creatio  

Creatio is a global vendor of a no-code platform to automate workflows and CRM with a maximum degree of freedom. Millions of workflows are launched on our platform daily in 100 countries by thousands of clients. Genuine care for our clients and partners is a defining part of Creatio’s DNA.

About Conversive Powered by SMS Magic  

Conversive, powered by SMS Magic (with over 16 years of expertise in Global Messaging Solutions), is a cutting-edge AI-driven omnichannel customer interaction platform that empowers businesses to transform every interaction into an opportunity for exceptional customer experience and engagement. By integrating omnichannel messaging, compliance automation, telephony and CRM integrations, along with conversational AI, Conversive is trusted by organizations globally to deliver remarkable customer experiences.

For more information, please visit www.sms-magic.com  

For Conversive by SMS Magic, please visit www.beconversive.com