The Best AI Sales Tools in 2025

Sales teams are under constant pressure to close more deals and increase the company’s revenue. To fulfill these expectations, many businesses implement AI sales tools to optimize sales processes with data-driven insights, automate repetitive tasks that typically require human intelligence, and make informed decisions about sales strategies.

In this article, we’ll highlight the best AI sales tools, showcasing their capabilities and how to choose the right one for your business.

How is AI Used in Sales?

AI in sales enhances every stage of the sales funnel, from lead qualification to deal closure, making sales teams more efficient and effective. AI automates repetitive tasks that typically consume a lot of the sales team’s time and delivers intelligent insights to streamline workflows.

By analyzing large volumes of data, such as customer behavior, past sales, and market trends, AI helps prioritize high-quality leads, personalize interactions, generate tailored content, and improve sales forecasting.

Benefits of AI Tools for Sales

Sales AI tools help sales professionals improve outreach efforts, close deals faster, and accurately forecast future sales. According to research by McKinsey, AI sales tools have the potential to increase leads by more than 50%, reduce costs by up to 60%, and cut call time even up to 70%, resulting in significantly higher sales productivity and profitability for businesses that implement AI-driven solutions.

Here’s what sales representatives can achieve with the AI tools support:

1. Increase their productivity

AI sales tools autonomously execute workflows and automate tasks, reducing the time sales representatives spend on repetitive work, such as updating data, sending follow-up emails, and preparing performance reports.

AI agents powered by agentic AI technology streamline workflows by making data-driven decisions to execute specific tasks, without human intervention. For example, AI agents can initiate lead scoring processes, send follow-up messages, schedule meetings, and send personalized outreach emails based on a prospect’s engagement level.

While sales AI tools handle repetitive and administrative work, sales professionals can focus on establishing and nurturing relationships with potential clients.

2. Shorten sales cycles

Traditional sales cycles are often lengthy and complex, involving multiple touchpoints before closing a deal. AI sales tools speed up this process by analyzing customer behavior and past interactions, offering real-time insights into each prospect. Sales teams can use this data to engage more efficiently, delivering personalized communication and offers.

Moreover, AI-powered sales automation tools can nurture leads until they are ready for direct sales interaction, sending tailored follow-up messages that help move deals through the pipeline more quickly.

3. Engage with the most promising leads

Sales AI tools improve lead scoring and help sales teams focus on leads most likely to convert into paying customers. AI analyzes vast amounts of data, such as lead behavior, past interactions, engagement level, purchase intent, and historical sales in real-time, continuously updating the scoring when new data becomes available.

Traditional lead scoring methods often rely on superficial criteria, such as demographic information, company size, job title, etc., and fixed scoring values, that can only be changed by employees. On the other hand, AI lead scoring continuously adjusts criteria and their value to better reflect actual lead engagement and provide more accurate scoring.

This approach ensures that sales teams engage with high value leads that are more likely to convert, rather than chasing unqualified prospects. With AI-driven insights, sales reps can confidently reach out to the right prospects at the right time with the right message, improving efficiency and increasing conversion rates.

4. Improve outreach efforts

AI sales tools enhance sales prospecting efforts by making them more personalized and relevant. Firstly, AI tools help sales professionals find suitable prospects based on the ideal customer profile. Secondly, AI gathers prospects' data and provides insights about their painpoints, needs, and behaviors, helping sales teams send tailored messages.

Sales AI tools, powered by generative AI capabilities, can also draft personalized communications that directly speak to the prospect’s needs and preferences. Moreover, AI can determine the best time and channels for reaching out by analyzing prospect engagement, social media activity, and website visits. By delivering tailored and timely interactions, AI helps increase prospect engagement and conversion rates.

5. Forecast future sales more accurately

AI sales forecasting tools, powered by predictive AI, analyze vast amounts of data, including customer behavior, historical sales data, market trends, customer sentiment, economic indicators, etc., to provide reliable sales forecasts.

Unlike traditional sales forecasting, which relies on predefined rules and human intuition, AI-powered tools learn from new data and adapt to changing conditions in real-time, continuously increasing the accuracy of their predictions.

Sales professionals can use AI-powered insights to set realistic revenue goals, allocate resources effectively, improve sales strategy, and prepare for anticipated market shifts.

6. Close more deals

Sales AI tools provide valuable insights and enable personalized interactions with potential customers, helping sales reps close more deals. AI-powered tools analyze customer preferences, past interactions, online behavior, etc., to recommend sales professionals the next best step, whether it’s following up with a personalized email, scheduling a call, or offering a relevant product or service.

Additionally, some AI sales tools provide coaching capabilities, offering real-time feedback on sales calls, emails, and meetings, helping salespersons improve their pitches and negotiation skills.

7. Reduce costs

AI for sales tools help businesses reduce their operational costs by automating repetitive tasks and optimizing resource allocation. By handling time-consuming work such as manual data entry, lead qualification, follow-up scheduling, and CRM updates, AI boosts sales productivity and reduces the need for additional hiring.

The resources saved can be redirected to higher-value tasks, and with AI-driven forecasting, companies can allocate budgets more strategically for maximum impact.

Best AI Sales Tools - Overview

Choosing the right AI tool for sales can significantly enhance sales efforts, help build strong customer relationships, and drive revenue growth. In this section, we explore some of the top AI tools available on the market.

From advanced CRM systems with native AI capabilities to specialized tools designed to automate and optimize specific aspects of the sales process, these platforms offer a range of features and benefits tailored to different business needs.

Whether you're a small business looking for an affordable and easy-to-use artificial intelligence solution or a large enterprise needing advanced capabilities and customization, this guide will help you find an AI tool to achieve your sales goals.

10 Best Sales AI Tools

Here’s a detailed description of each AI sales tool with features and pricing to help you make an informed decision about the best solution for your needs.

1. Sales Creatio

Sales Creatio is an AI-native CRM platform that empowers sales teams to work more efficiently and strategically by leveraging AI skills to automate routine tasks and provide deeper insights. Creatio.ai provides unified AI architecture combining all key AI patterns - agentic, generative, and predictive AI - into a comprehensive system.

Creatio.ai is an intelligent ai assistant that seamlessly adapts to business workflow, automating scheduling, task reminders, and CRM data updates based on calls, meetings, and chats. Additionally, the sales agent provides actionable insights, prepares follow-up messages, and sends them with minimal effort.

Creatio.ai key features:

• Lead scoring - estimates the likelihood of successful sales for each lead considering the lead’s parameters and engagement history.
• Opportunity scoring - determines the likelihood of closing a deal based on previously closed and lost sales.
• Lead and opportunity management - follows leads and opportunities along their customer journey. Consolidates data from internal and external sources, including websites, files, and databases, to create unified customer profiles.
• Next best action and next best offer - offers recommendations regarding the next best step to convert the lead faster. Offers relevant products to customers based on their shopping habits, online behavior, demographics, etc.
• Meeting preparation - generates personalized insights and recommendations to help sales reps prepare effectively for client meetings. Highlights customer needs and key opportunity details to help close deals.
• Call script preparation - retrieves lead data from emails, calls, tasks, etc., to create tailored and engaging call scripts.
• Email draft preparation - helps generate emails, and adjusts tone, clarity, and length to fit the situation. Easily rewrite emails to be more persuasive, polite, or concise.
• Sales dashboard summary - automatically generates reports, helping managers make data-driven decisions to improve sales performance.
• Content preparation and localization - generates unique content, translates it to multiple languages, and helps localize it to fit target markets.
• Meeting management - automatically schedules sales meetings with clients based on sales rep's availability, and reminds sales agents about calls, meetings, and follow-ups.

AI is an integral part of the Creatio platform that augments all Creatio products with the power of AI and no-code. With Creatio.ai, businesses can implement predictive lead scoring, personalize customer interactions, improve sales forecasting, and boost their sales efforts.

Creatio's AI capabilities help businesses identify high-value leads and engage with them efficiently thanks to next-best action recommendations based on leads’ data. Sales leaders can also use Creatio.ai to enhance sales forecast accuracy and receive real-time coaching tips for their teams to optimize efficiency. By leveraging AI for predictive analytics and actionable insights, Creatio equips sales leaders with the tools to make informed decisions and drive revenue growth.

Thanks to its no-code capabilities, intuitive interface, and composable architecture, Creatio empowers sales teams to adapt and customize workflows without extensive technical expertise. Advanced customization options allow businesses to rapidly deploy tailored sales solutions that meet specific business needs and scale as their requirements evolve.

Real-life example of Creatio.ai for sales capabilities:

Creatio 8.2 Energy Release: Product Demo — Sales

Pricing

Creatio offers various pricing plans starting from $40 per user per month for the Growth plan. Creatio.ai is an integral part of the platform and it’s included in the base software license, with no hidden fees.

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2. Salesforce Sales Cloud

Salesforce Sales Cloud is a CRM system designed to help sales professionals' close deals faster and predict future sales with visibility into the sales pipeline and forecasts. Sales AI is built directly into Sales Cloud system and offers generative, predictive, and autonomous capabilities protected by the Einstein Trust Layer. By leveraging autonomous agents, Sales AI boosts productivity, automates tasks, and optimizes all interactions.

Salesforce Sales AI key features:

• Sales development - automates outreach, answering product questions, and scheduling sales meetings.
• Sales emails - auto-generates personalized emails and follow-up messages.
• Call summaries - generates summaries of sales calls with important takeaways.
• Prospect research - summarizes lead data to identify the likelihood of closing a deal.
• Predictive forecasting - provides AI-driven sales predictions.

Users appreciate Sales Cloud flexibility to customize it to their specific business needs and seamless integration with other Salesforce tools. However, users reported that Salesforce is a very expensive and complex solution.

Pricing

Salesforce Sales Cloud offers full Sales AI capabilities only in the highest pricing plan, which starts at $500 per user per month.

See also: Salesforce Alternatives & Competitors and Salesforce Marketing Cloud Alternatives & Competitors

3. Zoho CRM

Zoho CRM is a sales automation platform designed to enhance sales productivity. The CRM is supported by Zia - an AI conversational assistant, which empowers sales teams with AI-powered decision-making and task automation. Zia helps sales professionals streamline sales workload management by collecting customer data, drafting emails, and analyzing sales numbers.

Zia key features:

• Sales prediction - predicts the probability of winning a deal and provides recommendations on the best time to contact prospects.
• Sales anomaly detection - finds deviations in sales activities, trends, and numbers in real-time.
• Data enrichment - eliminates manual data entry and collects information on leads, contacts, and accounts to enrich CRM records.
• Workflow automation - provides personalized automation suggestions to speed up the completion of routine tasks.
• Customer churn prediction - analyzes customer behaviors and patterns to predict potential customer loss.
• Competition mentions monitoring - alerts sales reps every time a potential customer mentions competitors

Zoho CRM seamlessly integrates with other Zoho products and offers an affordable pricing, which makes it a good solution for small and mid-sized businesses. However, users reported that Zoho’s interface is unintuitive, its customization capabilities are limited, and integration with third-party tools is complicated.

Pricing

Pricing for Zoho CRM with Zia starts at $40 per user per month for the Enterprise plan. Advanced AI capabilities are only available in the Ultimate plan, which starts at $52 per user per month.

4. Crayon

Crayon is an AI-driven competitive intelligence platform that enables businesses to automatically track, analyze, and act on competitive insights, eliminating the need for manual competitor research. Crayon offers AI-powered research, analysis, and enablement tool called Sparks to automate competitive workflows.

Crayon AI key features:

• Sparks Analyze - analyzes competitors’ data in real-time from multiple sources, like competitors’ websites, industry publications, and review sites.
• GTM Insights - extracts insights from buyers, sellers, and deals across various tools such as Slack and Microsoft Teams.
• Sparks Content - updates and distributes competitive insights with all sales team members
• Sparks Automate - automates the entire competitive workflow from daily alerts to dynamic content updates.

Crayon AI filters and prioritizes the most important competitive insights to provide actionable data that can enhance sales performance. Its ability to deliver timely and relevant information makes it a valuable tool for sales teams aiming to stay ahead of the competition. However, its focus on competitive intelligence means it does not cover other sales team needs, necessitating integration with other sales tools for a comprehensive solution.

Pricing

Pricing for Crayon is available upon request, depending on the specific needs and scale of the business.

5. Salesloft

Salesloft is a B2B revenue orchestration platform powered by purpose-built AI sales assistant - Rhythm, which analyzes buyer signals, such as website activity and content views to prioritize the most impactful seller actions, helping sales teams win more deals. Rhythm translates buyer signals into a prioritized workflow customized to each seller, helping sellers engage account stakeholders at the right moment with personalized experiences.

Rhythm key features:

• Signals - captures and unifies buying signals from across the platform, proprietary data, and third-party apps.
• Plays - prompt user actions like prepping for a sales meeting, sharing an agenda, and sending a follow-up email based on events and signals, including buyer intent score, website engagement, etc.
• Focus Zones - helps sellers prioritize tasks and focus on assigned actions.

Pricing

Pricing for Salesloft is available only upon request. Advanced AI capabilities are included in the Premiere plan.

6. Gong

Gong is an AI-driven conversation analytics platform that provides deep insights into sales calls and meetings. By analyzing the full context of customer interactions, Gong's AI solution provides insights on how to increase customer engagement, close more deals, and improve sales reps' performance.

Gong AI key features:

• Gong Engage - boosts sales engagement productivity by integrating AI into existing workflows
• Gong Forecast - delivers accurate forecasts and predictable revenue
• Deal warnings - provides insights on deal risks, helping resolve potential issues

Gong AI provides actionable feedback like customer pain points, outcomes, and next steps, making it a valuable tool for sales leaders looking to enhance their sales strategies. However, Gong doesn’t allow users to customize data analytics to their needs and lacks integration with third-party tools such as Outlook. Additionally, some users reported that AI-generated recommendations and call summaries often miss context or misinterpret key details.

Pricing

Pricing for Gong is only available upon request, and it varies depending on the specific needs and scale of the business.

7. Avoma

Avoma is an AI assistant and conversation intelligence solution designed to optimize sales conversations. By automating tasks such as meeting recording, note-taking, transcription, and action item tracking, Avoma enhances the efficiency of sales teams' work and ensures all key moments from meetings are captured. Avoma uses natural language processing (NLP) to transcribe meetings in real-time and provide summaries, making it easier for sales professionals to focus on the conversation rather than note-taking

Avoma key features:

• AI meeting assistant - automates note-taking, transcriptions, follow-up emails, and CRM updates.
• Scheduler and lead router - automates meeting scheduling, lead qualification, and routing.
• Live answer assistant - provides real-time insights to effectively handle potential customer objections.
• AI call scoring - automates call scoring and sales coaching based on call analysis.
• Talk-pattern insights - provides insights on talk patterns and trends of the best performing sales agents.
• Revenue intelligence - improves forecasting and quota attainment with proactive deal and churn risk alerts.

One of Avoma's key benefits is its ability to integrate seamlessly with various CRM systems and communication tools, ensuring that all meeting data is automatically synchronized and accessible. However, while Avoma’s AI transcription is generally reliable, it may occasionally produce errors, particularly in noisy environments.

Pricing

Pricing for Avoma begins at $19 per user per month for basic meeting transcription and note-taking features. Conversations intelligence features are available from $59 per user per month.

8. 6sense 

6sense is an AI-powered platform that helps sales professionals acquire team contact data and account intelligence. This AI-powered software identifies buyers' intent, uncovers sales opportunities, and prioritizes accounts most likely to convert into customers.

6sense key features:

• Predictive analytics - monitors account behavior and alerts sellers about high-value opportunities and contacts.
• AI recommendations - supports researching, acquiring, and engaging key decision-makers and high-potential accounts.
• Account prioritization - highlights which accounts are most likely to buy, recommends which people to contact within accounts, and offers next best steps insights.
• AI account insights - provides insights about what happened at an account in the last 30 days, including web activity, marketing engagement, topics researched, etc.
• Email drafting - generates personalized emails based on intent, web activity, company info, and CRM data.

Sales professionals can access 6sense through a Chrome extension while browsing company websites and LinkedIn accounts to find contact data and information crucial to effectively engaging with potential clients. However, some users find the 6sense interface a bit clunky and unintuitive. They also reported that website data refreshes much slower than other tools in the market, taking almost 30 hours, which can affect businesses’ ability to act on real-time data.

Pricing

6sense AI features are only available in the Enterprise plan. The pricing is not provided on the website.

9. Outreach

Outreach is a sales engagement platform with AI-powered workflows that help sales reps make smarter decisions, increase productivity, and improve outcomes across the customer lifecycle. Outreach automates repetitive tasks, prioritizes prospects, generates content, and provides recommendations on the best next action.

Outreach key features:

• Deal assist - predicts chances of closing a deal and provides next best step recommendations based on unique engagement signals across emails, calls, and meetings.
• Account assist - summarizes account's recent activities and offers insights regarding potential risks.
• Buyer sentiment analysis - offers insights about accounts and prospects' sentiment including the topics discussed in a meeting, call or email.
• Email assist - automatically generates personalized messages based on the context of previous conversations.
• Meeting and call assist - summarizes calls and meetings with links to specific times with key topics discussed.
• Pipeline management - analyzes sales pipeline coverage, including week over week trends and how much coverage is needed to meet goals for future quarters.

Businesses can easily integrate Outreach with over 90 third-party tools, such as Gmail, LinkedIn, and HubSpot. However, Outreach is not a comprehensive sales platform and lacks some capabilities offered by other tools. Additionally, users reported a steep learning curve and high costs as one of the drawbacks of using Outreach.

Pricing

Outreach platform is priced based on the number of users with plans customized to business needs. Pricing is only available upon request.

10. Chorus

Chorus is a conversation intelligence platform from Zoominfo that captures and analyzes calls, meetings, and emails to create visibility, drive process, and deliver bottom-line impact. Chorus helps sales professionals understand why they win or lose deals, forecast future sales, and improve selling performance.

Chorus key features: 

• Sales call analysis - captures and analyzes calls, meetings, and emails, providing transcripts and data-driven insights.
• On-boarding and sales enablement - identifies winning behaviors that improve team skills, reduce new hire onboarding time, and helps drive team performance.
• Deal intelligence and relationship management - automatically captures and syncs contacts and communications, helps measure deal momentum and mitigate churn.
• Market intelligence - provides competitive insights to enhance informed decision-making.
• Connected intelligence - provides insights on entire relationship history for each contact or company, helping refine outreach based on past interactions.

Chorus seamlessly integrates with other tools from Zoominfo for sales, marketing, and operations teams. Users praised Chorus for the automatic call transcript and summarization that was sent directly to their email boxes. However, some users reported that the summaries were not detailed enough, leaving out important information.

Pricing 

Chorus pricing is available only upon request.

How to Choose the AI Sales Tools for Your Team

Implementing AI sales tools can significantly enhance your sales team’s productivity and efficiency. However, with hundreds of AI-driven solutions available, it might be difficult to make the right choice.

According to Deloitte's report “State of AI in the Enterprise” over 30% of surveyed business leaders reported that choosing the right AI technologies is one of their top 3 challenges.

To help you choose the best sales AI tools for your team, we compiled a list of crucial criteria you should consider:

1. Identify your sales goals and challenges - first of all, you should define the goals you want to achieve by implementing AI for sales tools. Define key pain points and areas for improvement. Is your sales team struggling to forecast future sales accurately? Or maybe their outreach efforts are not bringing expected results? By defining your team’s needs, you can identify the most important AI capabilities your tool needs to possess.
2. Assess AI capabilities and features - sales AI tools offer a variety of features and capabilities. Some of them, such as AI-native Creatio CRM, offer comprehensive solutions to enhance all sales efforts, while others focus on one or two functionalities. Consider which solution is the best for your team based on their needs.
3. Ensure seamless integration with existing systems - AI sales tools should integrate smoothly with your existing CRM, email platforms, and other sales software. Make sure the solution you choose can be easily connected with other tools, otherwise you might need to invest in costly integrations and technical support.
4. Prioritize ease of use and adoption - look for a solution with an intuitive interface, minimal learning curve, and strong customer support. AI-driven automation should simplify tasks, not make them more complicated.
5. Evaluate customization options - choose a sales AI tool that can be customized to fit your sales process and industry needs. If your business has unique workflows and requirements, consider tools that allow you to easily create new AI skills with no-code tools.
6. Check data security and compliance - AI tools have access to sensitive customer data, which makes security and regulatory compliance crucial. Ensure that the platform follows industry standards such as GDPR, CCPA, or HIPAA (if applicable). Look for AI vendors that provide robust data encryption, access controls, and transparent AI governance policies.
7. Consider cost of ownership - Asses the total cost of sales AI tools, including basic software, implementation, and maintenance costs. Make sure the solution you pick has a transparent pricing model with no hidden fees. Choose an AI tool for sales, such as Creatio, which offers AI capabilities for no additional charges to fully benefit from its capabilities.

How to Implement Sales AI Tools

To ensure successful implementation of sales AI tools into your business operations, follow these 5 steps:

1. Define clear objectives - start by clearly defining what you want to achieve with AI and set KPIs, such as increased conversion rates, shortened sales cycles, and improved engagement metrics to measure whether it serves its purpose.
2. Prepare your data - sales AI tools rely on high-quality data for accurate predictions and automation. Ensure your CRM and sales databases are clean, well-structured, and free of duplicate or outdated records. If necessary, invest time in data cleansing to improve AI performance.
3. Integrate with existing systems - integrate the AI sales tool with your technology stack using out-of-the-box integrations or custom APIs to ensure seamless data flow.
4. Train your sales team - provide training, onboarding sessions, and access to learning resources to ensure your sales agents can use the AI sales software effectively.
5. Monitor performance and optimize - regularly evaluate whether the AI tool is delivering the expected results by tracking KPIs chosen in the first step. Additionally, gather feedback from sales reps to understand how well the tool integrates into their workflow and whether it does its job. If not, try to find potential issues and make adjustments.

The Best AI Sales Tools to Boost Sales Team’s Performance

Implementing AI sales tools can significantly enhance your sales team's efficiency, boost conversion rates, and increase revenue. By automating repetitive tasks, providing valuable insights, and personalizing interactions, AI sales tools can transform the sales process.

To choose the best tool and implement it successfully, it's crucial to align the tool's features with your sales goals, integrate it with your existing systems, and continuously monitor the model to ensure it adapts to evolving customer behaviors.

Among the many options available, Creatio stands out as one of the best AI sales tools, offering powerful AI capabilities combined in a comprehensive system, seamless integration with other tools, and a user-friendly interface that can be easily tailored to fit your specific sales needs. With Creatio, businesses can unlock the full potential of AI to optimize their sales efforts and achieve greater success.