Leading AI Tools for Sales 2025

Sales teams continually face mounting pressure to secure more deals and drive revenue growth. To meet these expectations, many organisations are turning to AI-powered sales tools, which enhance sales performance by delivering data-driven insights, automating routine tasks traditionally reliant on human input, and supporting informed, strategic decision-making.

This article explores leading AI sales tools for sales, outlining their core functionalities and providing guidance on selecting the most suitable solution for the needs of a given organisation.

How is AI Utilised in Sales?

AI in sales is increasingly employed to augment every stage of the sales funnel – from initial lead qualification to deal closure – thereby enhancing the efficiency and efficacy of sales teams. AI automates time-intensive, repetitive tasks and delivers intelligent insights that facilitate the optimisation of sales workflows.

By analysing vast datasets encompassing customer behavior, prior sales, and market trends, AI enables the prioritisation of high-value leads, supports personalised engagement, assists in the generation of tailored content, and strengthens the accuracy of sales forecasting.

Benefits of AI Tools for Sales

AI-driven sales tools empower sales professionals to enhance outreach, accelerate deal closure, and forecast future revenue with greater precision. Research conducted by McKinsey indicates that such technologies have the potential to boost lead generation by over 50%, reduce costs by as much as 60%, and decrease call durations by up to 70%. These efficiencies translate into markedly improved sales productivity and profitability for organisations adopting AI-powered solutions.

The following are key outcomes sales representatives can realise through the use of AI tools:

1. Enhancing productivity

AI-powered sales tools autonomously manage workflows and automate a range of routine tasks, thereby significantly reducing the time sales professionals devote to manual activities such as data entry, follow-up emails, and the preparation of performance reports.

Through the application of agentic AI capabilities, intelligent agents are able to execute task-specific processes and make informed, data-driven decisions independently. For instance, AI agents may initiate lead scoring, dispatch follow-up messages, arrange meetings, and send tailored outreach emails in response to a prospect’s level of engagement.

With repetitive and administrative responsibilities managed by AI, sales professionals are afforded more time to concentrate on building and maintaining meaningful client relationships.

2. Shorten sales cycles

Sales cycles are frequently prolonged and multifaceted, often requiring numerous interactions before reaching completion. AI-driven sales tools accelerate this process by analysing customer behavior and previous engagements, furnishing real-time insights into each prospect. These insights enable sales teams to engage with greater precision, delivering tailored communications and bespoke offers.

Furthermore, AI-enabled sales automation systems can nurture leads autonomously until they are ready for direct sales interaction, issuing personalised follow-up messages tailored follow-up messages that facilitate swifter progression through the sales pipeline.

3. Engage with the most promising leads

Sales-focused AI tools significantly enhance lead scoring capabilities, enabling sales teams to prioritise prospects with the highest likelihood to convert. By analysing extensive datasets – including behavioural patterns, previous interactions, levels of engagement, purchase intent and historical sales performance – AI continuously refines lead scoring in real time, updating them as new information becomes available.

Traditional lead scoring methods frequently depend on surface-level indicators – such as demographic information, company size, or job title – and apply static scoring values that must be manually adjusted by staff. In contrast, AI-driven lead scoring dynamically refines both the weighting and selection of criteria in real time, offering a more precise reflection of actual lead engagement and delivering significantly improved scoring accuracy.

As a result, sales professionals are empowered to focus their efforts on high-value opportunities, reaching the right prospects at precisely the right moment, with messaging that resonates. This not only improves conversion rates but also ensures a more efficient and targeted sales processes.

4. Enhance outreach effectiveness

AI-powered sales tools significantly refine prospecting efforts by ensuring greater personalisation and relevance. Initially, these tools assist sales professionals in identifying the most appropriate prospects, based on alignment with the ideal customer profile. Subsequently, AI aggregates and analyses data relating to each prospect’s pain points, requirements, and behavioural patterns – enabling the creation of highly tailored outreach.

Leveraging generative AI, such tools are also capable of composing personalised communications that resonate with individual prospects. Furthermore, by evaluating engagement trends, social media activity, and website interactions, AI determines the optimal timing and channels for outreach. This strategic approach to communication drives higher engagement and improves conversion rates.

5. Forecast future sales with greater precision

AI-powered sales forecasting tools, powered by predictive AI, assess extensive datasets – including customer behaviour, historical sales data, market trends, customer sentiment analysis, and broader economic indicators – to deliver robust and reliable sales projections.

In contrast to conventional sales forecasting methods, which often depend on static rules and human intuition, AI-driven tools dynamically adapt to emerging data and shifting market conditions, thereby enhancing the precision of their forecasts over time.

These intelligent insights empower sales professionals to establish achievable revenue targets, allocate resources with greater efficacy, refine strategic approaches, and proactively respond to anticipated developments with the market landscape.

6. Close more deals

AI-driven sales tools furnish professionals with actionable insights and support highly personalised engagement with prospective clients, thereby increasing the likelihood of deal closure. By analysing factors such as customer preferences, prior interactions, and online behaviour, these technologies are able to recommend the most effective next step – be it a follow-up email, or scheduled call, or a tailored product or service offering.

Furthermore, certain advanced solutions offer integrated coaching functionalities, delivering real-time feedback on sales calls, emails, and meetings. This guidance enables sales professionals to refine their approach, strengthen their value proposition, and enhance their negotiation techniques.

7. Reduce costs

AI-powered sales tools assist organisations in lowering operational expenditure by automating repetitive tasks and enhancing the efficiency of resource deployment. By taking over time-intensive activities such as manual data entry, lead qualification, follow-up scheduling, and CRM updates, AI improves overall sales productivity and mitigates the necessity for additional staffing.

The resources thus conserved may be reallocated to higher-value, strategic initiatives. Additionally, with AI-enhanced forecasting capabilities, businesses are better positioned to distribute budgets with greater precision, ensuring optimal utilisation for maximum commercial impact. 

Best AI Sales Tools - Overview

Selecting an appropriate AI-driven sales solution can markedly improve sales performance, foster strong customer engagement, and contribute to revenue generation. This section provides a concise overview of leading AI tools currently available within the marketplace.

Ranging from comprehensive CRM platforms integrated AI functionality to more focused applications developed to streamline and enhance particular elements of the sales lifecycle, these tools offer a diverse array of capabilities suited to varying organisational requirements.

Whether the objective is to secure a cost-effective, user-friendly solution for a smaller operation or to deploy a sophisticated, customisable platform within a larger enterprise, this guide serves to support informed decision-making aligned with defined sales objectives.

10 Best Sales AI Tools

Below is a detailed overview of ten leading AI-powered sales tools, including defining features and pricing information, designed to assist in selecting the most suitable solution for organisational requirements.

1. Sales Creatio

Sales Creatio is an AI-native CRM platform tailored to enhance sales team performance through intelligent automation and strategic insight. It leverages a unified AI architecture that integrates agentic, generative, and predictive AI capabilities into a cohesive system.

The platform’s AI assistant, Creatio.ai, integrates seamlessly with existing business workflows, automating scheduling, task notifications, and CRM data updates derived from interactions such as calls, meetings, and messages. Furthermore, it delivers actionable recommendations, darafts personalised follow-up messages, and facilitates their dispatch with minimal manual input.

Creatio.ai defining features:

• Lead scoring - evaluates the probability of successful conversion for each lead by analysing parameters such as engagement history and behavioural patterns.
• Opportunity scoring - assesses the likelihood of deal closure by referencing historical data on previously won and lost opportunities.
• Lead and opportunity management - monitors leads and opportunities throughout the customer lifecycle. Aggregates data from both internal and external sources – such as websites, documents, and databases – to construct comprehensive and unified customer profiles.
• Next best action and offer - provides intelligent suggestions for the most effective next step in the sales process. Recommend suitable products based on purchasing history, online interactions, demographic data, and other relevant indicators.
• Meeting preparation - produces tailored insights and guidance to support sales representatives in preparing for client engagements. Emphasises customer priorities and critical opportunity data to facilitate deal progression.
• Call script preparation - extracts relevant lead information from sources such as emails, calls, and tasks to generate bespoke and compelling call scripts.
• Email draft preparation - assists in composing emails and refines tone, clarity, and length to suit the context. Allows for easy rewriting to enhance persuasiveness, politeness, or conciseness.
• Sales dashboard summary - automatically compiles performance reports, enabling managers to make informed, data-driven decisions to optimise sales outcomes.
• Content preparation and localisation - produces original content, translates it into multiple languages, and adapts it to resonate with specific regional or market requirements.
• Meeting management - schedules client meetings based on the availability of sales representatives, and issues timely reminders for calls, appointments, and follow-up actions.

AI is a fundamental component of the Creatio platform, enhancing all Creatio products through the integration of AI and no-code capabilities. With Creatio.ai, organisations can implement predictive lead scoring, tailor customer interactions, improve the precision of sales forecasts, and bolster overall sales performance.

Creatio's AI functionality supports the identification of high-value leads and facilitates efficient engagement by providing next-best action recommendations derived from lead data. Sales leaders benefit from enhanced forecast accuracy and real-time coaching insights, enabling improved team performance. By harnessing predictive analytics and actionable intelligence, Creatio empowers decision-makers to act with confidence and drive revenue growth.

Its intuitive no-code environment and composable architecture enable sales professionals to customise workflows without the need for advanced technical skills. This adaptability allows for the rapid deployment of tailored sales solutions that align with specific business objectives and can scale in accordance with evolving business demands.

Real-life example of Creatio.ai for sales functionalities:

Creatio 8.2 Energy Release: Product Demo — Sales

Pricing

Creatio provides a range of pricing plans , with the Growth plan commencing at £31.20 ($40) per user per month. Creatio.ai is embedded within the core platform and included as part of the standard software license, with no additional fees.

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2. Salesforce Sales Cloud

Salesforce Sales Cloud is a CRM system tailored to support sales professionals in accelerating deal closures and forecasting future revenue through enhanced visibility across the sales pipeline. Its AI capabilities – encompassing generative, predictive, and autonomous functions – are natively embedded within the Sales Cloud ecosystem and protected by the Einstein Trust Layer. By deploying autonomous agents, Sales AI enhances operational efficiency, automates routine tasks, and refines customer engagement across the sales lifecycle.

Salesforce Sales AI defining features:

• Sales development - automates prospect outreach, handles product-related enquiries, and schedules meetings.
• Sales emails - auto-generates tailored emails and follow-up messages.
• Call summaries - provides concise summaries of sales calls, highlighting key points.
• Prospect research - compiles and analyses lead information to assess deal viability.
• Predictive forecasting - delivers data-driven sales forecasts using AI models.

While users commend the platform for its high level of customisability and seamless integration within the broader Salesforce ecosystem, it is frequently noted for its complexity and premium cost.

Pricing

Full access to Salesforce Sales AI is limited to the top-tier pricing plan, which begins at $500 per user per month.

See also: Salesforce Alternatives & Competitors 

3. Zoho CRM

Zoho CRM is a sales automation solution tailored to improve sales productivity. It is powered by Zia, an AI-driven conversational assistant that equips sales teams with intelligent decision-support capabilities and workflow automation tools. Zia enables sales professionals to manage sales workloads by extracting customer data, composing emails, and conducting sales performance analysis.

Zia defining features:

• Sales prediction - assesses the likelihood of closing deals and recommends optimal contact times.
• Sales anomaly detection - identifies irregularities in sales patterns and metrics in real-time.
• Data enrichment - automates the collection of lead, contact, and account data to maintain comprehensive CRM records.
• Workflow automation - offers tailored suggestions for automating routine tasks.
• Customer churn prediction - analyses behavioural data to forecast potential customer loss.
• Competition mentions monitoring - notifies sales representatives when prospects reference rival providers.

Zoho CRM integrates well with its broader suite of Zoho applications and offers competitive pricing, positioning its as a viable option for small and medium-sized enterprises. That said, users have noted limitations with its user interface, constrained customisation features, and challenges integrating with third-party platforms.

Pricing

Pricing for Zoho CRM inclusive of Zia begins at £31.20 ($40) per user per month under the Enterprise plan. Access to advanced AI functionalities is restricted to the Ultimate plan, which is priced from £40.56 ($52) per user per month.

4. Crayon

Crayon is an AI-powered competitive intelligence platform designed to assist organisations in automatically tracking, analysing, and responding to competitive developments – eliminating the reliance on manual competitor research. Its AI-driven suite, Sparks, streamlines competitive workflows through intelligent research, analysis, and enablement tools.

Crayon AI defining features:

• Sparks Analyze - conducts real-time analysis of competitor data from multiple sources, including competitor websites, industry publications, and review platforms.
• GTM Insights - captures insights from buyers, sellers, and deal data across collaboration tools such as Slack and Microsoft Teams.
• Sparks Content - distributes updated competitive insights with all sales team members
• Sparks Automate - automates the entire competitive workflow, from daily alerts to dynamic content updates.

Crayon AI excels at filtering and prioritising key competitive insights, providing sales teams with actionable intelligence to sharpen their market positioning. While it delivers exceptional value in the realm of competitive intelligence, it does not offer broader sales enablement features, and as such, must be integrated with other platforms to a fully rounded solution.

Pricing

Pricing for Crayon is provided on a per-business basis, tailored to enterprise requirements and scale.

5. Salesloft

Salesloft is a B2B revenue orchestration platform powered by AI-driven sales assistant, Rhythm. Designed to interpret and act upon buying signals, such as website activity and content engagement, Rhythm helps sales professionals identify and prioritise high-impact actions, enabling timely, personalised engagement that drives deal progression. The platform offers a tailored, dynamic workflow to support sellers in connecting with key account stakeholders at the most opportune moment.

Rhythm defining features:

• Signals - aggregates and consolidates buying signals from the platform, proprietary sources, and third-party applications.
• Plays - recommends timely user actions (e.g. sales meeting preparation, agenda sharing, follow-up messaging) based on key events and engagement indicators such as buyer intent scoring and website interaction.
• Focus Zones - enables sellers to concentrate on the most pressing tasks through structured prioritisation of workflow activities.

Pricing

Pricing is available upon request, with advanced AI capabilities included as part of the Premiere plan.

6. Gong

Gong is an AI-powered conversation analytics platform that delivers comprehensive insights into sales calls and meetings. By examining the complete context of customer interactions, Gong's AI capabilities help identify opportunities to enhance engagement, increase deal closure rates, and elevate overall sales team performance.

Gong AI defining features:

• Gong Engage - enhances sales engagement productivity by embedding AI functionality into existing sales workflows.
• Gong Forecast - provides data-driven forecasting for improved accuracy and revenue predictability.
• Deal warnings - highlight potential risks within sales opportunities, enabling proactive issue resolution. i

Gong AI offers actionable feedback such as customer pain points, expected outcomes, and recommended next steps, positioning it as a strategic tool for sales leaders seeking to refine their sales processes. However, limitations include restricted customisation of analytics, lack of integration with external platforms such as Outlook, and occasional inaccuracies in AI-generated recommendations and call summaries due to contextual oversight.

Pricing

Pricing is available upon request and varies based on organisational requirements and deployment scale.

7. Avoma

Avoma is an AI-powered assistant and conversation intelligence solution specifically developed to enhance the efficacy of sales dialogues. By automating meeting-related tasks, including recording, note-taking, transcription, and action item capture, Avoma improves the operational efficiency of sales teams and ensures critical insights from meetings are preserved. Leveraging natural language processing (NLP), Avoma transcribes meetings in real time and delivers concise summaries, thereby enabling sales professionals to concentrate fully on client engagement.

Avoma defining features:

• AI meeting assistant - automates note-taking, transcriptions, follow-up emails, and CRM updates.
• Scheduler and lead router - facilitates automated meeting bookings, lead qualification, and routing.
• Live answer assistant - offers real-time support to address objections during live conversations.
• AI call scoring - automates evaluation of sales calls for coaching and performance enhancement.
• Talk-pattern insights - identifies conversational patterns and trends among top-performing sales personnel.
• Revenue intelligence - enhances forecasting accuracy and quota management through early risk detections in deals and churn.

A particular strength of Avoma lies in its ability to integrate effortlessly with a broad spectrum of CRM and communication platforms, ensuring seamless data synchronisation. That said, its AI-generated transcriptions, while generally reliable, may suffer occasional inaccuracies in noisy environments.

Pricing

Pricing for Avoma commences at £14.82 ($19) per user per month for basic transcription and note-taking features. Access to advanced conversation intelligence capabilities is offered from £46.02 ($59) per user per month.

8. 6sense

6sense is an AI-powered platform engineered to equip sales professionals with comprehensive contact data and account intelligence. It leverages intent data and advanced analytics to uncover potential sales opportunities and prioritises accounts demonstrating high likelihood of conversion.

6sense defining features:

• Predictive analytics - monitors account activity and flags high-value opportunities and key contacts.
• AI recommendations - facilitates the identification and engagement of decision-makers and high-priority accounts.
• Account prioritisation - determines which accounts exhibit strong buying signals and suggests optimal contacts and next-step actions.
• AI account insights - compules recent account activity such as web visits, marketing interactions, and topical interests within the past 30 days.
• Email drafting - creates tailored outreach emails by analysing web activity, company data, and CRM records.

The 6sense Chrome extension allows sales professionals to access strategic data while browsing company websites or LinkedIn, enhancing outreach efforts with contextual insights. Nevertheless, some users have reported that the 6sense interface may appear somewhat cumbersome and lacks intuitive navigation. Additionally, website data refreshes at a noticeably slower rate compared to other market alternatives – taking up to 30 hours–which may affect businesses’ ability to respond to real-time insights.

Pricing

6sense AI functionality is exclusive to the Enterprise tier. Pricing details are not publicly disclosed and are available upon request.

9. Outreach

Outreach is a sales engagement platform incorporating AI-powered workflows designed to assist sales professionals in making informed decisions, enhancing productivity, and improving performance throughout the customer lifecycle. The platform streamlines repetitive tasks, prioritises high-potential prospects, generates relevant content, and delivers actionable recommendations for the next best next step.

Outreach defining features:

• Deal assist - assesses the likelihood of deal closure and recommends the most appropriate next steps, drawing on engagement signals across emails, calls, and meetings.
• Account assist - provides concise summaries of recent account activity and flags potential risks.
• Buyer sentiment analysis - evaluates buyers sentiment across meetings, calls, and emails, highlighting discussed topics and engagement levels.
• Email assist - automatically drafts tailored emails informed by the context of prior communications.
• Meeting and call assist - produces concise summaries of conversations, with timestamped links to key discussion points.
• Pipeline management - delivers insights into pipeline coverage, including week-on-week trends and guidance on the coverage required to meet forthcoming targets.

Outreach integrates seamlessly with over 90 third-party tools, including widely used platforms such as Gmail, LinkedIn, and HubSpot. However, it is not a fully comprehensive sales solution and does not encompass certain functionalities provided by alternative platforms. Furthermore, users have reported a steep learning curve and relatively high costs as notable limitations.

Pricing

Outreach is priced according to the number of users and is tailored to the specific requirements of each organisation. Pricing details are available upon request.

10. Chorus

Chorus,a conversation intelligence platform developed by Zoominfo, captures and analyses calls, meetings, and emails to provide enhanced visibility, streamline processes, and deliver measurable business outcomes. The platform enables sales professionals to gain a deeper understanding of the factors influencing deal success or failure, improve forecasting accuracy, and refine sales performance.

Chorus defining features:

• Sales call analysis - captures and analyses calls, meetings, and emails, offering detailed transcripts alongside data-led insights.
• Onboarding and sales enablement - identifies effective behaviours to enhance team capabilities, reduce onboarding duration for new hires, and elevate overall performance.
• Deal intelligence and relationship management - automatically records and synchronises contact and communication data, monitors deal momentum, and supports churn prevention.
• Market intelligence - delivers competitive insights to inform strategic decision-making.
• Connected intelligence - offers a comprehensive view of historical interactions with each contact or company, supporting more tailored and effective outreach.

Chorus integrates seamlessly with other Zoominfo solutions tailored for sales, marketing, and operations functions. Users have praised Chorus for its automatic call transcription and summarisation features, particularly the convenience of receiving these directly via email boxes. However, some have noted that the generated summaries can occasionally lack sufficient depth, omitting key details.

Pricing

Chorus pricing is available only upon request.

How to Select the Right AI Tools for the Sales Team

Integrating AI-powered sales tools can markedly improve the productivity and operational efficiency of sales teams. Nonetheless, given the vast array of AI-driven solutions on the market, identifying the most suitable option can prove challenging.

According to Deloitte's “State of AI in the Enterprise” report, over 30% of surveyed business leaders reported selecting the appropriate AI technologies as one of the top three challenges.

To support the selection of suitable AI tools for sales, the following criteria should be carefully considered:

1. Define sales goals and identify key challenges - the initial step involves establishing the primary objectives sought through the deployment of AI-enabled sales solutions. It is essential to identify specific operational inefficiencies or obstacles that may be impeding success. For instance, is the sales function encountering difficulty in forecasting revenue with precision, or are current outreach efforts failing to meet expected results? A clear understanding of organisational needs will help determine the AI functionalities most critical to delivering measurable impact.
2. Assess AI capabilities and features - AI-powered sales solutions vary considerably in scope and functionality. Certain platforms, such as the AI-native Creatio CRM, provide comprehensive toolsets designed to enhance the full spectrum of sales activities, while others are more specialised, addressing only specific aspects of the sales process. It is essential to evaluate which solution best aligns with the operational requirements.
3. Ensure seamless integration with existing systems - it is imperative that AI sales tools integrate effortlessly with existing CRM platforms, email systems, and other sales software. Selecting a solution with robust compatibility reduces the need for complex and costly integrations or ongoing technical assistance, ensuring a more efficient and cost-effective implementation.
4. Prioritise ease of use and adoption - select a solution that offers an intuitive interface, minimal learning curve, and responsive customer support. AI-powered automation ought to streamline operations, not introduce additional complexity into daily workflows.
5. Evaluate customisation options - opt for a sales AI solution that can be tailored to align with specific sales processes and industry requirements. For businesses with distinct workflows, platforms that support no-code development of bespoke AI capabilities may offer significant strategic advantage.
6. Check data security and compliance - given the sensitivity of customer data processed by AI tools, adherence to data protection regulations is imperative. Ensure the selected platform complies with relevant standards such as UK GDPR, or CCPA. Preference should be given to vendors offering strong data encryption, stringent access controls, and clear policies around AI governance and accountability.
7. Consider cost of ownership - evaluate the total cost associated with adopting the AI sales solution, including licensing, implementation, and ongoing maintenance. It is essential to opt for a provider with a transparent pricing structure, free from hidden charges. Platforms such as Creatio, which include AI functionality within their standard offering, allow organisations to realise gull value without incurring additional costs.

How to Implement Sales AI Tools

To facilitate the effective adoption of AI-driven sales tools within business operations, the following five-step approach is recommended:

1. Define clear objectives - begin by articulating the intended outcomes of AI implementation, establishing measurable KPIs such as enhanced conversion rates, reduced sales cycle duration, or improved engagement indicators to assess performance against strategic goals.
2. Prepare your data - the efficacy of AI solutions relies on the quality of the underlying data. Ensure that CRM systems and sales databases are accurate, consistently formatted, and devoid of duplicate or outdated records. Where necessary, undertake data cleansing initiatives to optimise the foundation of AI-driven insights.
3. Integrate with existing systems - facilitate a smooth deployment by connecting the AI sales solution with existing digital infrastructure. Utilise available native integrations or develop bespoke API connections to enable uninterrupted data synchronisation across platforms.
4. Train your sales team - deliver structured training, onboarding sessions, and access to relevant learning resources to ensure sales professionals are well-prepared to utilise the AI sales software effectively.
5. Monitor performance and optimise - continuously assess the effectiveness of the AI tool by measuring its impact against the predefined KPIs. Gather regular feedback from sales representatives to evaluate integration within existing workflows and to identify any performance gaps. Where necessary, implement refinements to improve alignment with operational objectives.

The Best AI Sales Tools to Enhance Sales Team Performance

Adopting AI-powered sales tools can significantly elevate sales team efficiency, improve conversion rates, and drive revenue growth. By automating routine tasks, delivering actionable insights, and enabling tailored engagement, such AI sales tools offer a transformative approach to the sales function.

To ensure optimal outcomes, it is essential to select solutions that align with defined sales objectives, integrate seamlessly with existing infrastructure, and are continually evaluated to accommodate shifting customer behaviours and market dynamics.

Among the array of solutions available, Creatio distinguishes itself as a leading AI sales tool, offering robust AI capabilities within a unified system, seamless integration with existing technologies, and a user-friendly interface readily adaptable to specific sales requirements. With Creatio, businesses are well positioned to harness the full potential of AI to streamline sales processes and achieve greater success.