Complete Guide to CRM Software for Insurance Agents (Top 8 CRM Solutions)

For customers seeking insurance, trust, reassurance, and reliability non-negotiables. Insurance agents often face sensitive situations – calming anxious clients, persuading unsure prospects, or delivering quick and effective support during high-stress moments. In such cases, a strong Customer Relationship Management (CRM) system can make all the difference.

A well-implemented insurance CRM solution  not only streamlines operations but also helps agents provide personalised service and foster lasting relationships built on trust. This article explores the benefits of insurance CRM, highlights its key features, and reviews the best CRM software solutions for the insurance industry.  

What is an Insurance CRM?

An insurance CRM (Customer Relationship Management) system is a software tailored to help insurance businesses manage customer data and support the entire customer journey. It brings sales, marketing, and customer service tools together into a single platform, making client management more efficient and effective.

For example, imagine a customer contacts an insurance agent to check if their policy covers a specific scenario. A CRM system can instantly assess the complexity of the query and route it to an available agent,  who can quickly access the customer’s details. If the scenario isn’t covered, the system can flag it as an upselling opportunity and alert a sales rep to follow up.  

Why Insurance Agents Need CRM Software

Streamlined communications

Research from PWC reveals that nearly half of insurance customers expect 24/7 support. Insurance CRM software centralises communication channels like email, calls, and social media. This allows agents and reduces the chance of missteps or delays. 

Increased customer satisfaction

Accenture reports that personalised services can boost customer engagement by up to 89%. CRM systems enable insurance companies to store detailed customer information, such as preferences, purchase history, communication preferences, and feedback. This data helps businesses tailor interactions, customise offers, and provide relevant recommendations, creating a better overall experience for clients.

Enhanced productivity

Insurance CRM software takes the hassle out of time-consuming tasks like data entry and follow-ups, automating these processes to reduce errors and save time. This gives insurance agents more breathing space to focus on what really matters – selling policies and building strong client relationships. By cutting down on admin work, productivity gets a noticeable boost

Better decision-making

A CRM is a powerful tool for collecting and analysing customer data, helping insurance fine-tune their sales strategies. 

Customisable dashboards deliver real-time insights into customer preferences, market trends, and key metrics. With this data at their fingertips, agents can make smarter decisions, personalise interactions, and ultimately drive more sales.

Increased profit

With a CRM, lead tracking becomes effortless, ensuring no potential business slips through the cracks. Features like custom lead scoring,  help agents focus on hot leads needing immediate action, nurture war prospects, and appropriately handle less urgent cold deals.

CRMs also offer valuable insights into your deal clients,  allowing for targeted marketing campaigns and follow-up strategies that strike the right chord. Combined with better customer service, these tools improve customer retention and can have a direct, positive impact on your bottom line. 

8 Best CRM Software for Insurance Agents

The insurance industry comes with unique challenges – multiple verifications and approvals, a diverse product portfolio, and rigorous claims investigations. Standard, all-in-one CRM solutions often don’t meet these specialised needs. 
For this reason, we’ve rounded up CRM software platforms that either offer extensive customisation or are purpose-built for  insurance agents.

1. Creatio

CRM Creatio is a top pick for insurance agencies thanks to its high level of customisation and industry-specific tools. It combines ease of use with powerful no-code capabilities, allowing businesses to tailor the platform without needing text expertise. 

The CRM consists of three products - Sales, Marketing, and Service, that address the entire customer lifecycle and streamline your relationships.

CRM Creatio is built on Creatio's no-code platform, Studio Creatio, offering a flexible and composable architecture that makes customisation a breeze. Without needing any coding skills, users can tailor their CRM experience, workflows, and applications using intuitive no-code tools and composable apps. This scalability ensures that as your organisation grows, the platform evolves seamlessly without disrupting operations.
 

The platform leverages AI and machine learning to automate key tasks like personalised marketing campaigns, lead scoring, sales forecasting, and performance analysis. The recently introduced Creatio AI takes things further with a GenAI assistant that responds to natural language requests. It can help build apps, summarise analytics, recommend next best actions, and much more, making it a powerful tool for boosting productivity and decision-making.

Creatio's dashboard for insurance agents

Creatio provides a robust suite of insurance-specific features designed to streamline operations and enhance customer management:

• Underwriting and verification tools access complete insurance app data with ease, supported by flexible checklists and automated workflows for reviews and approvals, making underwriting more efficient. 
• Document management features keep documents organised and transparent, simplifying record-keeping and access.
• Claims lifecycle management overseas the entire claims process, from in-depth investigations to accurate appraisals.
• Policy administration centrally manages policies for a seamless experience.

Additionally, Creatio's Marketplace offers over 700 integrations, making it easy to connect with other tools you may use, such as billing or communication platforms.

Overall, Creatio is a great choice for an end-to-end i/nsurance CRM that covers the entire customer journey and automates insurance-specific processes.
 

Pricing

Creatio features a flexible, composable pricing model. The core no-code platform starts at $25 per user/month, with options to add Sales, Marketing, and Service products at $15 each, allowing you to tailor the platform to your needs.

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2. Salesforce

Salesforce is a well-known CRM platform offering a broad range of sales and marketing automation tools. Its tailored solution for the financial services sector includes features designed for the insurance industry, such as claims tracking, service enhancements, support for mergers and acquisitions support, and RFP submissions.

Salesforce uses data-driven automation to boost the efficiency in key insurance operations like claims handling, billing, risk analytics, and propensity modeling. By streamlining these processes, the platform helps reduce costs while improving service delivery.

With a 360-degree customer view and advanced communication tools, Salesforce empowers insurance businesses to provide fast, consistent customer service across all channels. Its ability to connect operations seamlessly enhances customer satisfaction and operational effectiveness. 

For insurance agencies already using Salesforce products, this platform is a natural fit. Its status as a legacy CRM provider with a wide partner and developer network makes it an attractive option for companies seeking a reliable and well-supported CRM solution.

Pricing

The Salesforce CRM for sales and customer service is priced at $325 per user/month. In addition to that, you can purchase insurance-specific products for claim management and policy administration for $27 000 and $42 000 respectively.

See also: Salesforce Alternatives & Competitors and Salesforce Marketing Cloud Alternatives & Competitors

3. Pipedrive

Pipedrive is a CRM built  to strengthen customer relationships, automate workflows, and support data-driven decision-making, making it a solid choice for businesses seeking efficiency and growth.

The platform centralises customer communications across various channels like email, phone, and live chat, ensuring a seamless and consistent experience for both customers and agents. By integrating these tools, Pipedrive enhances operational efficiency and improves service quality. Its sales automation capabilities and built-in enforcement of service-level agreements (SLAs) rules further optimise productivity and keep operations running smoothly. 

Key features include automated renewals, which simplify the renewal process with follow-ups and notifications to ensure timely renewals and consistent revenue. Additionally, claims management is made more efficient through automation, enabling swift assignment and resolution of claims.

With its intuitive interface and powerful automation tools, Pipedrive is an excellent option for insurance agencies seeking easy-to-use CRM software that supports and streamlines customer-facing processes. 
 

Pricing

Pipedriver pricing starts at $15 per user/month.

4. Insureio

Insureio is a purpose-built CRM specifically designed for insurance companies, offering feature-rich tools to simplify marketing and lead management. It focuses on reducing administrative tasks for agents, allowing them to prioritise their sales pipelines and close deals more effectively.

The platform provides robust lead and client management features, helping agents efficiently track and nurture prospects throughout the sales cycle. Its automation tools streamline sales and marketing processes, offering a variety of ready-to-use templates to save time and enhance productivity.

Insureio's application workflow and approval automation features are standout elements, expediting the insurance application process and enabling quicker approvals. However, it falls short when it comes to extensive customer service features, meaning it doesn’t fully automate the entire customer journey.

For insurance agencies seeking a CRM tailored specifically to lead management and sales in the insurance industry, Insureio is a solid choice to consider. 
 

Pricing

Insureio's pricing starts at $25 per month.

5. Zoho CRM

Zoho CRM is packed with features tailored to boost efficiency and productivity for insurance professionals. 

A standout feature is its lead management tools, which help users capture leads, automate lead scoring, and identify high-conversion prospects. This streamlined approach allows sales agents to focus on the most promising opportunities, boosting overall sales performance.

Zoho CRM also excels in deal management, enabling agents to track deals through every stage – from initial contact to closure. This ensures agents can act on opportunities at just the right time to maximise success. 

The platform’s AI-powered assistant, Zia, provides predictive insights on leads and deals, helping sales teams make smarter decisions. With these insights, agents can effectively prioritise their tasks and optimise their sales strategies. 

Pricing

The pricing for Zoho CRM starts at $20 per user/month.

6. FiveCRM

FiveCRM is a customisable CRM designed specifically for insurance agencies, helping brokers manage customer relationships more effectively. It streamlines lead management, policy handling, and claims processing, ensuring smooth workflows and improved efficiency.

One standout feature of FiveCRM is its robust sales pipeline management. Users can easily visualise and manage the entire sales process, from lead generation to policy issuance, ensuring no opportunities are missed. The platform also offers a Sales Velocity feature, which tracks how quickly leads move through the pipeline. By pinpointing bottlenecks, users can optimise processes, close deals faster, and drive sales performance.

Additionally, FiveCRM's reporting and analytics tools provide valuable insights into customer behavior, helping users identify cross-selling and upselling opportunities and refine their sales strategies.

Pricing

FiveCRM's pricing starts at $65 per user/month.

7. Insly

Insly is a standout insurance CRM because it offers low-code business automation software with a range of CRM features designed for insurance companies. 

One of its key strengths is the no-code/low-code product builder, which allows  insurance companies to make quick adjustments to their products. This tool lets users customise forms, workflows, documents, and other product details without needing technical expertise. This flexibility makes it easier for companies to respond to changing market needs, improve efficiency, and offer more personalised solutions to their clients.

Insly also provides a portal for insurance that simplifies product distribution. With features like online applications, broker access, and integration with partners' systems, the platform fosters smooth collaboration and communication between all parties involved.

This CRM is highly versatile, catering to insurers, MGAs, brokers, and TPAs. Whether used as a standalone solution or integrated with existing systems, it fits seamlessly into your tech setup.

Pricing

The pricing is available on request.

8. AgentCubed

AgentCubed is a cloud-based CRM software designed specifically for the insurance industry, focusing on streamlining workflows and improving sales processes for insurance brokers. 

One of its key features is efficient lead routing, ensuring leads are quickly distributed to sales teams for faster response times and better customer engagement. The platform also simplifies policy and renewal management, helping insurance companies stay on top of client policies and renewals with ease.

AgentCubed offers advanced tools to evaluate sales performance, manage customised proposals, and automate sales and marketing communications. These features empower insurance businesses to refine their sales strategies, deliver tailored customer experiences, and grow their business in a competitive market.

Pricing

The pricing is available on request.

Key CRM Features for Insurance Agents

When selecting the best CRM software for your insurance business, it’s crucial to prioritise the following features:

• Customer 360-view: By aggregating data from multiple sources, a 360-view of each customer gives you a unified perspective, enabling you to create personalised marketing, sales, and support strategies.
• Lead management: Lead management tools ensure no opportunity slips through the cracks. Features like lead scoring, task reminders, and follow-up scheduling help you keep track of prospects and close deals more quickly.
• Omnichannel customer support: Seamless communication across multiple channels is essential. Look for CRM software that allows you to interact with customers via phone, email, social media, and live chats.
• Customization: Tailoring the CRM software to meet specific business needs and processes, including custom fields, workflows, and user interface modifications. No-code tools allow knowledge workers to customise and create new CRM functionalities and workflows, making no-code CRMs perfect for robust customisation options.
• Governance and security: Ensuring data integrity, compliance with regulations, and implementing access controls to protect sensitive information.
• Integrations: Connecting the CRM software with other business automation software allows you to integrate data and business process exchange, increasing your productivity.
• Mobile CRM: Offering CRM functionality on mobile devices allows insurance agents to access real-time data and manage tasks remotely.
• AI tools: To accelerate your CRM processes, CRM software needs to leverage AI capabilities such as predictive analytics, lead scoring, chatbots, and automation to enhance decision-making, automate repetitive tasks, and personalise customer interactions.

How to Choose Insurance CRM Software?

Selecting the right insurance CRM for your business is crucial to ensure it meets your specific needs and helps achieve your goals. Here are some key points to consider when making your decision:

Identify your needs

Start by evaluating your business requirements. Think about the features that are essential for your operations, such as lead management, policy handling, claims processing, customer service tools, integrations, mobile capabilities, and compliance features.

Evaluate customisation options

Look for a CRM that offers strong customisable capabilities. The ability to adapt the platform to your unique processes is vital. Features like customisable fields, workflows, reports, dashboards, and user interface modifications.

Assess customer support and training

Ensure the CRM provider offers solid customer support and training, Check if they provide user-friendly documentation, adequate onboarding assistance, and ongoing support to help you make the most of the CRM system.

Consider scalability

Choose a CRM solution that can grow with your business. Assess how it handles increasing number of users supported, data storage, and whether its pricing plans are flexible enough to accommodate future growth.

Prioritise vendors with a proven track record in insurance

Many CRM vendors showcase success stories or case studies that demonstrate how their systems benefit businesses in the insurance sector. For example, Creatio has been praised for transforming customer service strategies for companies like Heritage Life Insurance. Research the vendor’s experience and customer feedback within the insurance industry to make a well-informed decision.

By following these steps and doing your research, you’ll be well on your way to selecting an insurance CRM that fits your business needs, improves efficiency, enhances customer experiences, and supports growth.

Try Creatio CRM for Insurance Agents

Investing in the right insurance CRM software is key for insurance agents looking to strengthen customer relationships, simplify operations, and fuel business growth. A solid CRM solution gives you actionable insights, automation features, and personalised communication tools.

With seamless integration, endless customisation options, powerful analytics, and cutting-edge AI tools, Creatio stands out as a top choice for businesses in the insurance sector. Sign up for a free trial to discover how CRM Creatio can transform your customer relationships. 

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