As a result of close collaboration and well-designed focus areas, GoCube was able to take full advantage of
GoCube
Accelerates Growth
and Fuels Operational
Excellence with Creatio
Explore how GoCube, a Canadian company specializing in innovative
storage solutions, has leveraged Creatio to accelerate its growth
trajectory and enhance operational efficiency
About GoCube
GoCube is a Canadian company that revolutionizes storage solutions with mobile, durable cubes designed for temporary holding. Offering a secure space for customers’ belongings, GoCube caters to various needs such as home renovations or extra storage space. By delivering solutions directly to clients’ doorsteps and providing on-site or warehouse storage options, GoCube ensures convenience and peace of mind for its customers.
A service like this stems from a strong focus on meeting customers’ needs, and it’s no surprise that GoCube consistently seeks ways to address them. Recognizing the potential for growth and enhancement in customer satisfaction, GoCube chose to leverage modern technology to its fullest advantage.
Key deliverables:
Streamlined Customer
Management Process
Management Process
Efficient Sales
Pipeline Management
Pipeline Management
Enhanced Data Analysis
and Decision-Making
and Decision-Making
Optimized Business
Processes
Processes
Flexibility in Action - Composable Architecture for Versatile Solutions
Over a dozen years, the company steadily grew and expanded locally. However, they were tied down by time-consuming and outdated processes. Their primary software was designed for cube rental management and lacked essential functionalities such as customer data management and data compilation. Manual tasks, like inputting lead information from campaigns and creating quotes via email templates, proved cumbersome. Without a streamlined system for follow-up, managing communication with customers became increasingly challenging. As the company picked up pace on expansion, GoCube recognized they needed to overcome the limitations of their software.
The company underwent a digital transformation to modernize and support future growth and operational demands. GoCube turned to Creatio’s partner – Solutions Metrix, which immediately recognized the potential for improvement and suggested Creatio as a solution that would fit their needs.
Solutions Metrix initiated a project to analyze GoCube’s operations thoroughly. This introspective examination revealed the misalignment between operational methods and optimal practices. Later in the year Creatio was implemented and tailored to serve as a hybrid CRM / ERP system, that would act as the central hub for operational activities.
Fostering Business-IT Cooperation with No-Code
The implementation of Creatio marked a significant evolution in the company’s product management and operational efficiency. In the initial stage, GoCube navigated through the migration. Luigi Nudi, the leader of this project, was learning and gaining insights into developers’ requirements, and he realized the need to communicate his vision and operational needs effectively. Bridging the gap between operational logic and coding language, Nudi and his team worked closely with developers to ensure seamless execution. This type of cooperation represents the Fusion Model, a team delivery model that contains multidisciplinary team members from the business function and IT to collaborate. This approach resulted in a
If you would like to find out more about roles and responsibilities in no-code software development, check out our No-Code Playbook.
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Revolutionizing
Customer’s Journey
With the implementation of Creatio, GoCube witnessed a transformation in their customer journey. Integrating lead forms from various sources into Creatio streamlined lead generation by eliminating redundancies and ensuring customer information was readily available. It allowed GoCube to establish a structured follow-up procedure for opportunities, such as sending quotes and managing customer inquiries. As a result, they could efficiently track each opportunity’s progress and gauge their sales efforts’ effectiveness. Subsequently, the company can seamlessly transition leads into opportunities and then into reservations and orders, culminating in finalized contracts. This process functionality has opened new opportunities for data analysis and decision-making within the company.
Additionally, GoCube gained insights into key performance indicators, allowing them to evaluate the effectiveness of their advertising campaigns more accurately. By classifying leads and assessing their conversion rates, they can discern the true impact of their marketing efforts and make informed decisions to optimize their ad spending strategies. This enhanced level of data visibility and analysis empowered GoCube to refine their marketing tactics and drive greater efficiency and effectiveness in lead generation and conversion.
Understanding the intricate details of our operations empowers us to make informed decisions. From assessing our closing rates to evaluating individual performance metrics, every piece of information guides us toward efficiency and growth. By delving into the specifics of our contracts and rental inventory, we gain invaluable previously inaccessible insights. This newfound clarity allows us to optimize our processes, maximize our resources, and ultimately elevate our business to new heights.
Leveraging Data Analysis for Operational Efficiency
The transformative impact on operational efficiency and adaptability to market demands was quickly noticeable thanks to Creatio’s data analysis and consolidation capabilities. With abundant information at their disposal, GoCube extracts insights and generates easily interpretable statistics. With Creatio, GoCube analyzes various metrics, including closing rates, individual performance, and product utilization.
Creatio helps them examine contract details, rental inventory, and customer preferences, thanks to which they gain nuanced insights into their business dynamics. For instance, now GoCube can detect trends like fluctuations in rental percentages during low seasons, enabling them to decide about Cube production. Furthermore, Creatio’s comprehensive reporting empowers GoCube to monitor key performance indicators and evaluate strategy effectiveness. With this knowledge, they optimize resource allocation, streamline operations, and seize growth opportunities. This data-centric approach not only enhances efficiency but also fosters a culture of ongoing improvement, positioning GoCube for long-term success in a competitive market environment.
The more comprehensive our understanding of our operations becomes, the better equipped we are to navigate decision-making. For instance, understanding how many cubes we’re putting per contract, the number of covers rented, or the quantity of locks sold provides us with granular insights into our product utilization and customer preferences. Moreover, delving into the data allows us to identify trends, such as fluctuations in rental percentages during low seasons. Armed with this knowledge, we can make informed decisions, such as authorizing additional cube production to meet increased demand during peak periods.
Innovative Solutions and Internal Efforts Driving Continued Growth
Over the past three years, GoCube has continuously refined its operational processes with the help of Solution Metrix and internal maintenance efforts led by Luigi Nudi. During this period, the company underwent several phases of improvement. Last year, they integrated logistics software to streamline delivery operations. This integration facilitated the seamless transfer of delivery work orders from Creatio, allowing drivers to input data directly from their mobile devices.
Additionally, GoCube established a separate division to manage the city’s contracts, which required unique billing rules and logistics handling. These distinct contracts prompted the creation of a separate section within the system to maintain data integrity. Through these improvements, GoCube has undergone three major phases of enhancement, complemented by numerous minor tweaks. Nudi has been instrumental in implementing certain changes independently, such as creating web forms and email templates. However, he aspires to further his proficiency in workflow processing to reduce dependency on developers, particularly in areas like API integration.
This year, I aim to become certified with Creatio. I want to deepen my understanding so that I can handle troubleshooting, updates, and adjustments on my own, ultimately enhancing our team’s efficiency and workflow.
The implementation of Creatio not only streamlined their operations but also empowered them with invaluable insights that were previously inaccessible, revolutionizing their approach to business management.
About
Solutions Metrix is a consulting and CRM integration organization based in Montreal. Its mission is to drive technological innovation for its customers, designed to elevate their experience. The company assists customers in the end-to-end journey of their digital transformation, including CRM procurement and selection.
