The report evaluates vendors based on factors including: customer profile management, lead scoring and qualification, lead workflows, multichannel marketing management, measurement and reporting, and integration with other applications.
Gartner names Creatio as a Leader in this Magic Quadrant. We believe Creatio has been recognized as a Leader thanks to its capabilities to automate end-to-end marketing workflows with no-code, and enhance the efficiency of the revenue teams with GenAI.
Creatio’s omnichannel marketing platform,
Gain recommendations for successful identification, evaluation and selection of B2B marketing automation platforms
Find out how the vendors in this research facilitate orchestrating coordinated digital buyer engagement, helping marketing teams to reach their B2B buyers. According to Gartner, "Seventy-five percent of B2B buyers say they would prefer a rep-free purchase experience."
Learn about the key GenAI use cases driving major investments from B2B marketing software vendors
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Gartner, Magic Quadrant for B2B Marketing Automation Platforms, Rick LaFond, Jeffrey L. Cohen, Matt Wakeman, Jeff Goldberg, Alan Antin, 20 September 2023
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Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Creatio.
