Creatio named
A Leader in 2021
Gartner® Magic Quadrant for B2B
Marketing Automation Platforms
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vendors will help organizations to choose the solution that best meets their strategic sales objectives and explore the recent market trends
Creatio believes it maintained it’s Leader position in 2021 Gartner’s Magic Quadrant for Sales Force Automation thanks to its advanced no-code SFA capabilities and ability to fulfill demands of midsize and large enterprises in both short and long sales cycles for B2C and B2B segments.
Sales leaders, amid a pandemic, are reevaluating their sales technology stack investments to encompass more virtual selling or remote selling capabilities and self-service digital commerce.
Sales organizations are increasingly trying to understand customer journeys and require the need for SFA systems to interact with a variety of channels to glean insights and personalize communications.
The top market trend is the expansion of AI and virtual selling capabilities in SFA, whereby remote selling using collaboration tools and unified communications is becoming an essential part of the sales technology stack.
Prescriptive next best actions — an aspect of B2B guided selling capabilities — is rapidly improving in maturity and on the horizon for many vendors.
Download a complimentary copy of the
Gartner Magic Quadrant for Sales Force Automation, August 2021
for you to easier navigate the sales technology landscape
Gartner, “Magic Quadrant for Enterprise Low-Code Application Platforms” 20 September 2021, Jason Wong, Kimihiko Iijima, Adrian Leow, Akash Jain, Paul Vincent.
Gartner and Magic Quadrant are registered trademarks of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved. Creatio was referred to as Bpm’online in the 2019 report. This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
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