CRM software is experiencing a second wave of adoption — aimed at transforming engagement and business outcomes — making it to the top of C-suite agenda. During the webinar Principal Analyst at Forrester Kate Leggett, a leading expert on customer relationship management (CRM) and customer service strategies, maturity, benchmarking, governance, and ROI, will get you up to speed with the latest trends in the CRM space and strategic tactics that will work in 2023 and beyond.