Howdens Accelerates Digital Transformation with Sixfold Faster Implementation Using Creatio's No-Code Platform

Creatio, a global provider of an AI-native platform for automating workflows and CRM with no-code, announces that Howdens, the UK's leading designer and manufacturer of fitted kitchens, has successfully transformed its depot operations across multiple locations using Creatio's innovative platform. This implementation has led to remarkable improvements in sales performance and enhanced customer relationship management.

Since 1995, Howdens has established itself as the UK's No. 1 trade kitchen supplier, serving more than 400,000 tradespeople through a network of over 850 depots across the UK, France, and Ireland. With annual revenue exceeding £2 billion, Howdens offers more than 10,000 products to its trade partners.  

Facing challenges with fragmented systems and manual processes, Howdens sought a unified solution to enhance its customer service capabilities. With Creatio's AI-native no-code platform and support from implementation partner Praesto Consulting, the company consolidated five systems, streamlined operations, and transformed its depot management. The implementation resulted in a significant increase in the sales strike rate from 32% to 38% while capturing over 1,200 new qualified leads within just six months.  

"With Creatio, the no-code aspect was really impressive—we're just putting the blocks together. This truly speeds things up and allows us to configure everything quickly, taking out the time and expense," says David Sturdee, Chief Customer Officer at Howdens.  

The success of the implementation is particularly notable in its rapid deployment timeline, as the project was completed in just 12 weeks—six times faster than traditional implementation timelines.  

"It was truly a record time—we had the first depot up and running within just 12 weeks of starting the design and build process. Traditionally, something like this would have taken multiple years, which makes it all the more incredible," - adds David Sturdee, Chief Customer Officer at Howdens.  

Learn more about how Howdens is leveraging Creatio to drive digital transformation and operational excellence.  

About Howdens  

Howdens is the UK's leading designer and manufacturer of fitted kitchens, appliances, and joinery products. With over 850 depots across the UK, France, and Ireland, Howdens serves more than 400,000 tradespeople, offering more than 10,000 products. Since 1995, the company has grown to become a market leader in the trade sector with annual revenue exceeding £2 billion.  

About Praesto Consulting

Technology consultancy specializing in CRM, Data and Insights, EPM/CPM, Marketing, and Business Strategy. Praesto’s consultants drive global solutions, implement major marketing systems, and deliver real-time P&L insights, providing clients a one-stop-shop for Business Analytics.

About Creatio  

Creatio is a global vendor of a no-code platform to automate workflows and CRM with a maximum degree of freedom. Millions of workflows are launched on our platform daily in 100 countries by thousands of clients.