Paul Greenberg to present “Customer engagement: offered by the company, chosen by the customer” at CRM Day in Boston, MA

Bpm'online, whose process-driven CRM for marketing, sales and service helps over 6,500 organizations win more customers, is happy to announce that Paul Greenberg, the author of the best-selling ‘CRM at the Speed of Light’, Managing Principal of The 56 Group, LLC, will be a guest of honor at CRM Day, that will take place in Boston, MA on May 3, 2016.

Paul Greenberg, one of the most regarded CRM experts, will be talking about the approaches businesses can implement to engage the modern customer. The key focus of the presentation will be on how to truly bring value to customers and engage in a meaningful way. Paul will talk about how to build an effective customer engagement strategy and empower an organization to deliver amazing personalized customer experiences.

The formal presentation will be followed by an interactive session moderated by Paul where guests will have an opportunity to indulge in an insightful discussion on how businesses can stay ahead of the curve in the world of rising customer expectations.

CRM Day will gather business and technology leaders, enabling them to gain valuable insights on the latest CRM industry trends, and to discuss opportunities and strategies to win in a rapidly changing business environment.

“We are thrilled about hosting CRM Day in Boston, a comprehensive action-packed event delivering valuable insights on customer engagement, digital strategy and recipes for CRM success from key CRM industry experts”, said Katherine Kostereva, CEO and Managing Partner at bpm'online. “This year's CRM Day will feature a wealth of strategic guidance and tactical recommendations to empower the entire enterprise with the new opportunities for growth.”

Visit bpmonline.com/crm-day to reserve your seat at CRM Day. The attendance is free of charge, but seats are limited.