Vetoquinol USA success story: one of the world’s largest animal pharma companies shares insights on field force management efficiency

Vetoquinol is a world-class developer of veterinarian-approved animal healthcare products. Headquartered in France, Vetoquinol has a local presence in 24 countries and partners with more than 100 distributors across 80 countries in Europe, North and South America, and the Asia-Pacific regions. For more than 80 years, Vetoquinol has been promoting animal welfare through development, manufacturing, and marketing both veterinary medicines and non-medicinal products.

Vetoquinol USA started its digital transformation journey about 2 years ago and upgrading to a world-class CRM was a huge part of that. With a wide network of Territory Managers and a much wider network of customers to serve, the organization’s primary goal was to help their team make data-driven decisions to boost operational efficiency and measure the effectiveness of various strategies.

Jeffrey Turner, Manager of Business Intelligence and IT at Vetoquinol USA, has recently shared insights on the successful implementation and usage of Creatio within the organization. Watch the recording of his interview from ACCELERATE Global to learn how the company was able to fully convert its outside sales force into an inside sales team overnight and maintain a cross-functional alignment across various customer-facing processes, all while leveraging data insights for greater business success.

“Technology is here to give us more efficient ways to maximize our success,” stated Jeffrey Turner. With the help of a low-code platform for process management and CRM, Vetoquinol USA is able to make rapid improvements to its existing processes and facilitate creating and testing out new ones.