The report can help organizations in automating indirect channel and ecosystem partner processes to enhance communication, facilitate training, and support partner sales and marketing activities
Creatio, a global vendor of one platform to automate workflows and CRM with no-code and a maximum degree of freedom, today announced its recognition in the 2023 Gartner Market Guide for Partner Relationship Management Applications. According to the research “PRM applications support a variety of partner engagements — for example, co-selling, co-marketing, co-ideation, distribution and influencing.”
According to Gartner, “The purpose of channel-focused technologies is often to make processes easier, to measure the impact of multithreaded activities and to drive more efficient collaboration with partners at scale. Benefits of investing in PRM solutions include shared expertise and thought leadership, pipeline acceleration, enhanced customer value, improved service delivery and increased scale.”
Creatio’s full-fledged PRM solution with composable capabilities supports channel sales, channel marketing and lead management, channel service management, channel operations, and more. Some of the use cases for Creatio’s PRM offering are: partner onboarding; partner lead and opportunity management; partner development; MDF management; digital contract management; and field force management. Creatio offerings also include a no-code platform (Studio Creatio), CRM applications (marketing, sales and service), industry workflows for over 20 verticals, and marketplace add-ons.
Creatio’s composable architecture empowers organizations to accelerate the application design process and maximize the re-usability of ready-to-use components. All the components are pluggable, replaceable, and reusable, substituting the significant amount of configuration, customization, and development work by the process of assembling applications with available blocks and components.
The full report can be found on the Gartner portal. Please mind that you need to have an active subscription with Gartner to get access to the 2023 Gartner Market Guide for Partner Relationship Management Applications.
Gartner®, Market Guide for Partner Relationship Management Applications, April 2023.
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About Creatio
Creatio is a global vendor of one platform to automate workflows and CRM with no-code and a maximum degree of freedom. Millions of workflows are launched on our platform daily in 100 countries by thousands of clients. Genuine care for our clients and partners is a defining part of Creatio’s DNA.
